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Description

The Website Intelligence Platform

Your All-in-One App for Optimization, Insights, Analysis, and Funnels. Easy to Use and Powered by AI.

Made for Marketing Teams

If website ROI is your KPI, Flowpoint is for you.

Flows

Explore user journeys across your website.
Measure, monitor, and optimize for greater conversion.

Flowchart from Flowpoint.ai showing user traffic sources and enrollment funnel steps, with percentages for progression, warnings, and errors
Path Explorer diagram showing website traffic flow with various page paths, including Homepage, /cart, /sale, and /shop/women, with visitor counts represented by bubble sizes.

Path Explorer

A bird's eye view of your website traffic.
Discover common entrance, exit, and click-through paths.

Visitor ID card from Flowpoint.ai showing a website visitor’s details, including name, email, user type, entrance page, and session duration.

Visitor ID

Identify website visitors from signups, purchases, downloads, or custom data from your web app.

Custom Events graphic illustrating the ability to track interactions, with an example event labeled ‘Played Product Video’ and a play button icon

Custom Events

Track and analyze any interaction on your website using Custom Events.

Insights

Get alerts about your website's performance. Stay on top of shifts in conversion and visitor behavior. Plan ahead with predictive forecasting.

Insights panel showing website performance metrics with a visitor timeline chart displaying 953 visitors at 1 PM.
Insights panel showing a geographic map highlighting 3.5K sessions in Canada.

Page Inspector

Scan your website for optimization opportunities.
Uncover bugs, errors, and accessibility issues.
Receive recommendations for improving UI, UX, and SEO.

Page Inspector interface showing website performance results, including a passed status for page load speed and JavaScript execution speed, and a failed status for mobile optimization due to an X-axis overflow issue.
AI Assistant interface displaying a text prompt requesting demo request form conversion rates, followed by a response with a line graph illustrating conversion data over six months.

AI Assistant

The sidekick that knows your website better than you do. Ask it anything and get a clear answer.

Session Log

See actions and behaviors for specific website visitors.

Session Log interface showing actions and behaviors of a website visitor, including browser, operating system, session start time, and a timeline of events.
Dashboard interface displaying key website metrics, including total visitors, bounce rate, average page views, and average session time, along with a traffic overview line graph showing trends in new user activity.

Dashboard

A workspace for your website's key metrics.
Make tactical decisions with real-time telemetry.

Our Approach to Privacy

Your website data is your private property.

Flowpoint Private Cloud

Only you have access to your website data. We don't see it, share it, or sell it.

GDPR Compliance

Flowpoint adheres to strict EU and UK data privacy regulations.

CCPA Compliance

Flowpoint is fully compliant with the California Consumer Privacy Act (CCPA).

Delete and Go

Leave at any time. When you delete your account, your data is gone for good.

Hear from Customers

Read Customer Stories

“Flowpoint has been amazing.
It's helped us understand where the drop-offs are across our website.”

Cameron Thomas, Senior Marketing Manager @ ActionVFX

Portrait of Cameron Thomas, Senior Marketing Manager at ActionVFX, smiling in an office setting.

Flowpoint Has Everything You Need

Reduce workload, save time, and protect sanity with Flowpoint. It’s the web analytics platform that has everything your marketing team needs.

Understandable Data

The last thing you need is data you don’t understand. Flowpoint visualizes website data interactively and in ways that everyone in your organization can understand.

Actionable Insights

Flowpoint intelligently alerts you to changes in trends and performance across your website and how to address them. You get recommendations that provide context and action.

Flexible Data I/O

Easily pull in all types of data from your website with a single script. Visualize, slice-and-dice, and report on data in Flowpoint and send it to other apps, BI tools, or data warehouses.

No-Brainer Pricepoint

There’s a Flowpoint plan for every stage of growth because every team deserves advanced web analytics. Start with free and grow to Pro.

Built for Your Business

Features and performance optimized for your line of work.
Only from Flowpoint.

B2B

Sell to More Businesses

Understand how leads are using your website. Flowpoint helps B2B marketers understand user journeys across the corporate website. Use Flowpoint to discover what prospective buyers care about and how to optimize for lead form submissions.

Tracking examples

Lead Form Submissions

Webinar Sign-ups

Resource Downloads

B2C

Increase Your B2C Sales

Increase sales by analyzing shopping behaviors. Flowpoint uncovers the ways shoppers navigate online stores. Learn what’s preventing purchases and how to increase order volume with by exploring user journeys in Flowpoint.

Tracking examples

Purchases

Card Abandonments

Service Subscriptions

Flowpoint is Easy to Learn

Whether you've mastered analytics or you're just getting started, Flowpoint is right for you. Get started fast and gain expertise quickly.

Attend Live Demo

Graph illustrating a shallow learning curve for Flowpoint with a label ‘Mastery’ at the top, suggesting quick progression to expertise.

Explore Solutions

Use Cases

Website Analytics

User Journey Analysis

Conversion Rate Optimization

Debugging & Error Detection

Industries

SaaS

Retail & E-Commerce

Marketing & Advertising Agencies

Professional Services

Business SIzeS

Startups

Small Business

Mid-Market

Enterprise

Latest from Flowpoint

Learn about accessibility, design, how the Internet works and more.

Explore the Blog

FAQ

How much does Flowpoint cost?

Flowpoint is free when you subscribe to the Free Plan. We also offer paid Standard, Pro, and Enterprise plans. The Standard plan includes a 14-day free trial—no credit card required. Explore plans on the pricing page.

Does Flowpoint use cookies?

We use a single analytics cookie to track unique sessions. This cookie doesn’t store any PII, just a random session ID.

Is there an on-premises version of Flowpoint available?

Yes, if you’re on the Enterprise Plan. Enterprise users can take advantage of Flowpoint’s customized on-premises analytics solution.

Does Flowpoint replace Google Analytics?

Yes! You can rely on Flowpoint as your single source of truth for website analytics. If you want to maintain the Google Analytics script on your website, that’s fine, too. There are no technical issues with having both Flowpoint and Google Analytics installed at one time.

What privay protections do you provide?

Privacy comes first at Flowpoint. Here are some of the protections we provide:

  • Flowpoint Private Cloud: your account is secured. We never see, share, or sell your website data.

  • GDPR Compliance: Flowpoint is fully compliant with EU and UK GDPR regulations.

  • CCPA Compliance: Flowpoint is fully compliant with the California Consumer Protection Act.

How does Flowpoint use AI?

We leverage a mix of publicly available AI-related APIs (ChatGPT, Anthropic, etc.) and internally-developed algorithms to analyze and provide intelligent insights about your website. Our AI features are most prominent in the Flow Builder, Insights, and Assistant.